We continue to explore the field of App Store Optimization, as the opportunity of “free”, ongoing traffic is too attractive to ignore it.
There is a well-known research by Distimo, which results show that after adding translation of the native language into the app, the next week downloads in the same country increased by 128%, and the revenue increased by 26%. Great numbers!
In this article we will tell you how to use the new Internationalization Module of The Sensor Tower App Profile Pages. Using it you can compare your app to the other international apps or research your competitors.
What is Localization?
Localization is the process of targeting the app to a specific country market. Developers can significantly increase downloads and revenue if they localize apps to a specific foreign market.