In this article we will briefly talk about the specifics of the Japanese market. All the programs for the Japanese market need to be localized. And we mean not only obvious linguistic aspects, but also lots of cultural nuances that should be considered in the development and promotion of mobile games in the region.
In the first quarter of 2015 Chinese users have downloaded 30% more iOS applications, compared to the same period last year. As stated in the report “China forged ahead and overtook the United States in the number of downloads from the App Store”, conducted by an analyst firm App Annie, it was enough to get ahead of the US and come out on top in the number of iOS applications downloads in the world. So if you do not want to miss more than 1.4 billion potential customers, be prepared for localization of your app into Chinese!
There is no secret that the Chinese market is a dream for any game developer. Taking into account passion of the Chinese people, their suggestibility and prevalence of mobile phones among the population (as well as the number of subscribers), a successful entry into the Chinese market can bring huge profits.
In this article we will try to describe all the main pitfalls that you may meet along the way of localization for the Chinese market.